Strategic Storytelling: The Art, Craft, and Science of Story

Session Description

Why is storytelling important to a brand or business? Hear from a diverse panel of creative professionals who infuse storytelling into their professional practice and how it contributes to their brand recognition: Enjoy a taste of Tony’s Chocolonely while you hear the creative journeys of each panelist and how you can apply their learnings to your career or business. Learn how “strategic storytelling” can help your brand awareness and get the latest project updates from this influential group of speakers.


  • Robert Arvidsson, Head of Commercial/CCO, Liseberg
  • Julie Baross, Director of Marketing, Gatorland
  • DeLisa Guerrier, CEO and Founder, Storyville Gardens Theme Park
  • Ben Thompson, Chief Strategy Officer, Storyland Studios
  • Ynzo Van Zanten, Chief Choco-Evangelist, Tony's Chocolonely


 CEUs: 1.0

 Session Time: 60 minutes

 Language: American English

 Key Features: Recording of live presentation from IAAPA Expo 2021


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