Session Description
Different generations look and behave differently. We are all a product of our life’s experiences and the events taking place during our formative years. Therefore, it is no surprise that Gen Z has a slightly different outlook on the world than their older Millennial counterparts. Learn how the two groups differ from one another in meaningful ways and how these differences create a need for different marketing approaches. Whether you are a seasoned marketing veteran or beginning your career, discover ways to identify, contextualize, and disaggregate how to most efficiently target and reach Gen Z and Millennial audiences.
Speakers
- Jerry Henry, CEO, H2R Market Research
- Christopher Ozimek, Director of Marketing, Six Flags Fiesta Texas and Hurricane Harbor Splashtown
Details
CEUs: N/A
Training Time: 60 minutes
Language: American English
Key Features: Recording of live presentation from IAAPA Expo 2021
Prices
| Member Status |
Price |
| Member* |
$0 |
| Nonmember |
$99 |
*Login to access IAAPA member pricing.
