Millennials and Gen Z: Different Generations, Different Marketing

Session Description

Different generations look and behave differently.  We are all a product of our life’s experiences and the events taking place during our formative years.  Therefore, it is no surprise that Gen Z has a slightly different outlook on the world than their older Millennial counterparts.  Learn how the two groups differ from one another in meaningful ways and how these differences create a need for different marketing approaches.  Whether you are a seasoned marketing veteran or beginning your career, discover ways to identify, contextualize, and disaggregate how to most efficiently target and reach Gen Z and Millennial audiences.


  • Jerry Henry, CEO, H2R Market Research
  • Christopher Ozimek, Director of Marketing, Six Flags Fiesta Texas and Hurricane Harbor Splashtown


 CEUs: N/A

 Training Time: 60 minutes

 Language: American English

 Key Features: Recording of live presentation from IAAPA Expo 2021


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