Course Description
Marketing is more complex and dynamic than ever. Organizations must anticipate future changes, stay on top of shifting customer behaviors, and respond at lightning speed to stay relevant. This course is part of the Marketing series, that presents basic information about marketing, guidance on performing market research and steps for development a marketing strategy. In this course, you'll learn the importance of marketing, how it differs from selling, the key elements of the marketing process and the most important communication channels to reach customers.
Course Objectives
- Explain how marketing differs from selling
- Describe the key elements of the marketing process
- Discuss the three components of marketing
- List the various communication channels used to reach customers
Details
CEUs: .50
Training Time: 12 minutes
Language: American English, Arabic, Brazilian Portuguese, Canadian French, Chinese (Mandarin), Chinese (Simplified), European French, German, Italian, Japanese, Latin American Spanish
Key Features: Audio Narration, Inline Activities, Post-Assessment, Supplemental Resources, Video
