Introduction to Special Effects: What are Special Effects and How Can I Utilize Them in My Business?

Session Description

In the ever growing market of competition— product & service differentiation, unique selling points, and experiences play a major role in consumer decision making. 

So, what is customer experience exactly? Customer experience, also known as CX, is all about perception; How your customers perceive their experience with your brand/company. Which leads us to the question, “How can I make my business, organization, event, or experience unique, memorable, and differentiated for my customers?”

If you’ve been looking for that “extra something” for your business, you’re in the right place. Special Effects, both conventional and unconventional, are a unique way to take your business and customer experience to an entirely new level.


  • Francisco Guerra, Founder & CEO, Global Special Effects
  • Steven Schussler, Chief Executive Officer, Schussler Creative, Inc.


 CEUs: N/A

 Training Time: 60 minutes

 Language: American English

 Key Features: Recording of live presentation from IAAPA Expo 2022


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