How to Measure the ROI of Your Marketing Strategies

Session Description

Guests are interacting with your brand in a growing number of ways. As a result, many operators struggle to get a handle on where to invest marketing dollars. In this session, we’ll discuss how to evaluate various marketing channels, calculate ROI, and provide operators with a framework for optimizing marketing efforts moving forward.


  • TJ Christensen, CEO, BlueGator LLC


 CEUs: N/A

 Training Time: 60 minutes

 Language: American English

 Key Features: Recording of live presentation from IAAPA Expo 2022


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3 Month Access - Nonmember Price $99.00