Session Description
Consumer insights are the fabric of solid marketing plans. Securing those insights can be a daunting and time consuming task. In this session, we will explore attraction consumer research and analysis. We will also share insights into how to collect statistically sound metrics in order to guide tactical decisions.
Speakers
- Todd Andrus, Director of Sales and Marketing, Island H2O Water Park
- Mark Kupferman, SVP & Chief Commercial Officer, Ruth's Hospitality Group (Ruth's Chris Steakhouses)
Details
CEUs: N/A
Training Time: 60 minutes
Language: American English
Key Features: Recording of live presentation from IAAPA Expo 2022
Prices
| Member Status |
Price |
| Member* |
$0 |
| Nonmember |
$99 |
*Login to access IAAPA member pricing.
