How to Guide Research Tactics Within the Attractions Industry

Session Description

Consumer insights are the fabric of solid marketing plans. Securing those insights can be a daunting and time consuming task. In this session, we will explore attraction consumer research and analysis. We will also share insights into how to collect statistically sound metrics in order to guide tactical decisions.


  • Todd Andrus, Director of Sales and Marketing, Island H2O Water Park
  • Mark Kupferman, SVP & Chief Commercial Officer, Ruth's Hospitality Group (Ruth's Chris Steakhouses)


 CEUs: N/A

 Training Time: 60 minutes

 Language: American English

 Key Features: Recording of live presentation from IAAPA Expo 2022


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