How to Get Free Marketing Through Earned Media & Influencers

Session Description

It’s your job to get your brand's messages spread in the news! Finding your place in the media world takes the right combination of research, strategy, and credibility. Mentions are earned through compelling storytelling, targeted pitching, and careful orchestration. A lot of FECs can't afford the big city media coverage - and that's where influencers come in. This session will explore ways to broaden your audience without a PR Agency, help you think beyond the standard press release, and gain trust in your local markets so your brand can get the media recognition it deserves!


  • Douglas Kwong, Vice President Marketing, Urban Air Adventure Parks
  • Carolyn McLean, Urban Air PR/Crisis, Urban Air Adventure Park


 CEUs: N/A

 Training Time: 60 minutes

 Language: American English

 Key Features: Recording of live presentation from IAAPA Expo 2022


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