Group Sales Strategy: Implementation and Evaluation Methods That Lead to Success

Session Description

Maximizing group sales in today’s world requires creativity, flexibility, and the right team.  Identifying the ideal market can be the key to using your time effectively and pushing revenue to new heights. Learn about how parks are increasing group sales through prospecting, marketing, and building quality relationships.


  • Renee Ambos, Director of Sales, Fun Spot America

  • Steve Carey, Director of Sales, Silverwood Theme Park

  • Jordan Carter, Director of Marketing and Entertainment, Silverwood Theme Park

  • Madison O'Bagy, Director of Marketing and Group Sales, Lagoon Amusement Park


 CEUs: N/A

 Training Time: 60 minutes

 Language: American English

 Key Features: Recording of live presentation from IAAPA Expo 2021


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