Festivals and Special Events: Driving Revenue and Attracting New Guests

Session Description

Join this session to better understand the positive impact festivals or special events can have on the guest experience and a locations revenue. Get a high level overview of the development of these events and how the culinary offerings can drive repeat visits, draw new customers, and elevate guest experience. 


  • Nancy Hamlin, Corp. SVP In Park ReSale, Cedar Fair L.P.
  • Eugene Naughton, President, Dollywood Parks & Resorts, Dollywood/The Dollywood Co.


 CEUs: N/A

 Training Time: 60 minutes

 Language: American English

 Key Features: Recording of live presentation from IAAPA Expo 2022


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Nonmember $99

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3 Month Access - Nonmember Price $99.00