FEC: Increasing Customer Lifetime Value and Driving Repeat Visits

Session Description

Increasing customer lifetime value and driving consistent repeat visits are the lifelines for family entertainment centers (FECs). Discover how to significantly increase revenue from guests through creative pricing and packaging, upsells, membership, bundling, and on-site promotions. Then, understand how to capture customer preferences to increase consumer engagement and generate repeat revenue by utilizing data and digital marketing. With insights from working with hundreds of FECs and engaging with consumers across 100 million monthly digital communications, you’ll learn how to market more effectively and increase the lifetime value of your guests.


  • Eddie Maalouf, Founder, Bookoo Bookings

  • Brandon Willey, CEO, Hownd


 CEUs: N/A

 Training Time: 90 minutes

 Language: American English

 Key Features: Recording of live presentation from IAAPA Expo 2021


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