Digital Marketing in a Mobile World: Transparency, Trust and The Value of Exchange

Session Description

In digital marketing, data is king but with more restrictions around data collection and tracking, marketers need to be proactive and creative to stay relevant. Balancing competing desires for personalization and privacy creates a unique opportunity to build trust through transparency around data collection. In this session, learn to communicate to consumers the value they will receive in return for sharing their data. Equipped with the right knowledge and data insights, attractions marketers can maximize digital advertising opportunities to drive results and meet their campaign goals - the art of digital personalization and getting results by knowing your audience.


  • Valerie Schein, Marketing Associate, accesso
  • Tracy Durham, Regional Marketing & Sales Director, Premier Parks, LLC
  • Frank Vertolli, Co-founder & Managing Partner, Net Conversion


 CEUs: N/A

 Training Time: 60 minutes

 Language: American English

 Key Features: Recording of live presentation from IAAPA Expo 2022


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