Developing Annual Pass Loyalty: A Look at the Important Base of Your Business

Session Description

Engaged annual pass members can be the backbone of an attraction. Learn the strategies and tactics of developing and maintaining an annual pass membership program and look at key questions an attraction must answer to develop a robust annual pass and membership plan. Discover new ways of looking at engagement with your current base.


  • Todd Andrus, Director of Marketing and Sales, Island H2O Water Park
  • Stephen Davis, VP Pricing and Revenue Strategies
  • Jeremy Hauwelaert, VP President of Sales & Marketing, Jungle Islando


 CEUs: N/A

 Session Time: 60 minutes

 Language: American English

 Key Features: Recording of live presentation from IAAPA Expo 2021


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Nonmember $99

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3 Month Access - Nonmember Price $99.00