Beverages and Bottom Lines: How Drinks Drive Profit

Session Description

How can you maximize opportunity from your current food and beverage program? Take a fresh look at some new and exciting trends that will drive real profit to the bottom line. In this session learn how increase revenue in your beverage category through new and trending beverage types, create unique packaging and displays for more effective marketing and leverage the power of signature items through social media.


  • Jeff Whiting, VP of Operations, Whiting's Foods at Santa Cruz Beach Boardwalk
  • Rob Gordon, Managing Director, Food and Beverage, Hersheypark (Hershey Entertainment & Resorts)
  • Kyle Allison, Owner, Altitude 1291


 CEUs: N/A

 Training Time: 60 minutes

 Language: American English

 Key Features: Recording of live presentation from IAAPA Expo 2022


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3 Month Access - Nonmember Price $99.00