Ask the Experts: Using Data to Drive Results

Session Description

What do guests want? Where is the industry headed? Join industry experts in a panel discussion focused around how to use data and business intelligence to increase guest satisfaction, invest with confidence, and guide decision making.


  • James Archer, VP, Global Growth and Innovation, NetServ Applications, Inc.
  • Bryan Hardman, Marketing Technology, Herschend Family Entertainment
  • Vanessa Lewis, Director of Reporting, Aquarium of the Pacific
  • Jannifer Santos, Guest Excellence Manager, Merlin Entertainments/LEGOLAND Florida Resort


 CEUs: N/A

 Training Time: 60 minutes

 Language: American English

 Key Features: Recording of live presentation from IAAPA Expo 2022


Member Status Price
Member* $0
Nonmember $99

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3 Month Access - Nonmember Price $99.00