Course Description
In your professional journey, generative AI plays a pivotal role in business branding. From written and visual ideation to customer service, your proficiency in leveraging generative AI can significantly enhance your work. In this course, professor and award-winning trainer, Dr. Dustin York, provides a step-by-step guide to integrating generative AI into business branding, enabling you to put these strategies into action immediately. Dr. York starts by delivering essential insights into both generative AI and contemporary business branding. Next, he explores various aspects of branding where generative AI can be applied, including content development, customer service, knowledge management, and more. Finally, Dr. York shares tactics for effectively employing this technology to bolster your branding endeavors. After this course, you'll possess an array of generative AI techniques that can be readily applied to your role in business branding.
Course Objectives
- Explain AI's role in branding
- Apply AI in brand development
- Integrate generative AI effectively
- Create compelling content with AI
- Personalize your customer service
- Evaluate ethical concerns
Details
CEUs: 1.0
Training Time: 40 minutes
Language: American English
Key Features: Audio Narration, Supplemental Resources, Video
