A Big Brand Means a Big Responsibility: Living Up to Today’s Consumer Expectations

Session Description

Discover tangible programs and changes that help organizations live their mission in everyday operations and lead with purpose. Understand why values such as sustainability, inclusivity, diversity and post-pandemic safety matter to today’s consumers and how brands and institutions are working to address these issues and deliver experiences guests feel good about supporting.


  • Evan Barniskis, Associate VP, Aquarium at Mote Marine Laboratory
  • Jennifer Lemmer Posey, Tibbals Curator of Circus, John and Mable Ringling Museum of Art
  • Elaine St. George, Director Global Retail Experience, The Hershey Company
  • Jessica Van Dyke, VP Partnership Development, Event Network


 CEUs: N/A

 Session Time: 60 minutes

 Language: American English

 Key Features: Recording of live presentation from IAAPA Expo 2021


Member Status Price
Member* $0
Nonmember $99

*Login to access IAAPA member pricing.

3 Month Access - Nonmember Price $99.00