| Name | Price | |
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| Group Sales Strategy: Implementation and Evaluation Methods That Lead to Success - 3 Month Access - Nonmember Price Maximizing group sales in today’s world requires creativity, flexibility, and the right team. Identifying the ideal market can be the key to using your time effectively and pushing revenue to new heights. Learn about how parks are increasing group sales through prospecting, marketing, and building quality relationships. | $99.00 | Add to Cart |
| Guest Engagement Strategies for Games Operations - 3 Month Access - Nonmember Price Traditionally, it is thought that guests simply play a game, then walk away with a possible prize if they win. Guest engagement at games is so much more than that. This IAAPA course provides proven effective strategies for making games more appealing and fun. Creating strong engagement programs will increase guest participation and the profits of your games operation at your attraction. | $99.00 | Add to Cart |
| Happy Team, Happy Guests: Building Employee Engagement Programs That Work for the Attractions Industry - 3 Month Access - Nonmember Price Our industry is unique and made up of diverse professionals who are passionate about fun. Investing in your employees and knowing how to keep them engaged is the best way to exceed expectations and deliver exceptional guest service. Join a panel of experts to learn from specific examples of employee engagement programs that have been successful in the attractions industry. | $99.00 | Add to Cart |
| Harnessing The Power of PR to Elevate Your Brand, Boost Content and Drive Attendance - 3 Month Access - Nonmember Price In this session attendees will gain a greater knowledge of the power of PR when used as a cost-effective marketing tool to boost awareness, online content, engage and influence visitors, and drive attendance to your destination. Learn the importance of relationship building with key media outlets, and tips on working with them to build reputation and enhance credibility. | $99.00 | Add to Cart |
| Have Fun In Games! How to Build a Unique and Fun Guest Engagement Program for Games Employees - 3 Month Access - Nonmember Price Basic spiels are out! It's time to define the new model of Guest Engagement for Games Operations. This session focuses on helping Games Operators develop and deliver unique Guest Engagement methods, that are sure to help create a fun and memorable experience for Guests. | $99.00 | Add to Cart |
| Hospitality by Design - 3 Month Access - Nonmember Price Do you know all the factors that go into new attractions from concept to completion? Join this session to learn the facts, figures, and formulas that guide decision making for new rides and attractions. Designing your next attraction? Get invaluable 360-degree insight from those in the know – including someone closest to the guest experience: a ride operator. This session delivers real-world advice as well as the facts, figures, and formulas to help you make the right design decisions. | $99.00 | Add to Cart |
| How Cubic Feet - Not Square Feet - May Be Your Answer To Profitability - 3 Month Access - Nonmember Price In this session, Jerry Merola shares the metrics behind many current operators’ decision to trim facility size by offering attractions and experiences that are more efficiently packaged, cutting both occupancy and labor costs. Learn how ‘going up vs. going out’ can enhance investment returns, reduce downside risks, and improve bottom line performance. | $99.00 | Add to Cart |
| How Data-Driven Tech Drives Business Growth & Deliver World-Class Experiences - 3 Month Access - Nonmember Price Learn how technology enhances guest experiences and operational efficiency, empowering venue owners to boost revenue and guest satisfaction through informed decisions. | $99.00 | Add to Cart |
| How to Bring Your Marketing In-House - 3 Month Access - Nonmember Price Today, all the tools we need to develop, create, and deliver highly effective marketing without the need for agency fees are more affordable and accessible. This session will discuss how marketers can move all of their marketing efforts in-house to have more control over the process and save money. Learn how to develop a staff that can take a campaign from start to finish all from within your own team. | $99.00 | Add to Cart |
| How to Expo Like a YoPro: Engaging the Future: Connecting with Young Professionals in Our Industry - 3 Month Access - Nonmember Price An enriching session tailored for Young Professionals and first-time Expo attendees, featuring insights, advice, and networking opportunities. Hear from industry leaders as they share invaluable career journeys, offer practical tips, and answer your burning questions, providing you with the tools to excel in the amusement industry. | $99.00 | Add to Cart |
| How to Get Free Marketing Through Earned Media & Influencers - 3 Month Access - Nonmember Price This session will explore ways to broaden your audience without a PR Agency, help you think beyond the standard press release, and gain trust in your local markets so your brand can get the media recognition it deserves! | $99.00 | Add to Cart |
| How to Guide Research Tactics Within the Attractions Industry - 3 Month Access - Nonmember Price Consumer insights are the fabric of solid marketing plans. Securing those insights can be a daunting and time consuming task. In this session, we will explore attraction consumer research and analysis. We will also share insights into how to collect statistically sound metrics in order to guide tactical decisions. | $99.00 | Add to Cart |
| How to Know When it's Time to Expand Your Brand or Offering - 3 Month Access - Nonmember Price Is your business doing great but you’re thinking about expanding? Are your consumers changing and you’re wondering if your food and beverage options are still hitting the mark? Has new competition entered your market and you’re worried about losing your market share? This session will help you recognize factors that play a key role when considering options for expanding your facility or offering. | $99.00 | Add to Cart |
| How to Make Your Attraction Accessible for All Guests - 3 Month Access - Nonmember Price Effectively serving guests with disabilities starts with focusing on the person, not the disability. Attractions team members provide the best experience to guests with disabilities when they know what words and actions are preferable. This IAAPA course teaches team members how to feel comfortable in safely and respectfully promoting the greatest level of service and accessibility for guests with disabilities. | $99.00 | Add to Cart |
| How to Make Your FEC The Place People Want to Work - 3 Month Access - Nonmember Price The candidate pool is sparse and guest services is suffering. Let’s face it, hiring and retaining staff is one of the biggest challenges facing our industry today. In this session, we will discuss employee retention and how their satisfaction correlates to the guest experience. | $99.00 | Add to Cart |
| How to Measure the ROI of Your Marketing Strategies - 3 Month Access - Nonmember Price Guests are interacting with your brand in a growing number of ways. As a result, many operators struggle to get a handle on where to invest marketing dollars. In this session, we’ll discuss how to evaluate various marketing channels, calculate ROI, and provide operators with a framework for optimizing marketing efforts moving forward. | $99.00 | Add to Cart |
| How To: Standardizing Best Practices Across Aquatic Facilities - 3 Month Access - Nonmember Price A moderated panel discussion featuring three prominent water park operators as they discuss their methods to implement best practices across multiple locations. Throughout this conversation, topics will explore recommendations for operational excellence, methods to maintain consistency across the brand, and the challenges associated with standardizing these practices. | $99.00 | Add to Cart |
| How Your Digital Experience Impacts Your Onsite Experience - 3 Month Access - Nonmember Price Companies like Netflix, Uber, DoorDash, and Amazon have completely reframed their customers’ expectations by challenging the ease of doing business with them. Because we have all become accustomed to these new ways of being a customer, these new expectations transcend industries, and your guests now expect the experience to be as seamless as ordering food for delivery or binge watching their favorite shows. This presents a challenge when it comes to selling tickets, promoting add-ons, and then transitioning from the purchase process to the arrival experience. By attending this session, attendees will walk away with a full understanding of the digital areas of their business that urgently need review, and updates that need to be made to ensure that their business remains relevant in these ever-changing times. | $99.00 | Add to Cart |
| Human Capital: The Heartbeat of our Industry - 3 Month Access - Nonmember Price This session examines three significant HR challenges theme parks face in today's dynamic environment. | $99.00 | Add to Cart |
| Human Factors in Attractions - 3 Month Access - Nonmember Price People are an essential ingredient of attractions, but unanticipated human behaviors can lead to safety concerns. In this moderated session followed by a Q&A, you will learn how increased safety measures can lead to enhanced guest satisfaction. | $99.00 | Add to Cart |
