Product Catalog

Guest expectations are higher than ever, shaped by top companies like Amazon and Uber. This IAAPA webinar explores how to create a seamless, frictionless experience that turns first-time visitors into loyal advocates. Learn how to optimize every stage of the guest journey—Attract, Engage, Deliver, Return, and Advocate—by reducing friction, enhancing convenience, and exceeding expectations. Watch now to discover strategies for building guest loyalty and driving long-term success.

Learn how to craft an efficient bottom-up operational budget, with a focus on managing labor costs, data analysis, understanding revenue metrics, and integrating Key Performance Indicators into daily operations.

Learn how to maximize your AV system to create those jaw-dropping guest experiences at a cost savings of more than 50%. Led by industry experts from Dave & Buster’s and SAVI Controls, this session will explore valuable insights and actionable strategies in AV automation that have helped top brands like D&B, Topgolf, and WinStar World Casino increase customer acquisition, retention, return on investment, and bottom-line revenue. 

In recent years, there's been a notable rise in criminal indictments against amusement park officials and inspectors, a trend largely attributed to the influence of social media. This session delves into the link between social media and increased legal scrutiny, offering strategies to mitigate the risk of criminal cases arising from incidents at your park.

Discover why aligning and getting buy-in from your property's operations and marketing communications teams before a crisis hits is the key to successful crisis management. We'll share tools from Herschend’s crisis preparedness program and how they can be applied to your property. By proactively strategizing as a team, you’re paving the way for effective crisis management that maintains your brand reputation so you can get back to business fast.

Learn key strategies for handling crises, from natural disasters to IT failures and layoffs. Experts share how to deliver clear, timely, and empathetic messaging to maintain trust, manage expectations, and protect your organization’s reputation.

The Cross-Region Webinar + Exchange: Ride Evacuation Guide explores IAAPA EMEA’s guidelines for safe and efficient ride evacuations. Experts discuss standardized procedures, staff roles, crisis management, and best practices for handling technical and emergency evacuations. The session highlights communication strategies, staff training, and ongoing evaluation to enhance safety and preparedness. A must-watch for industry professionals focused on improving evacuation protocols.

This webinar explores the science and psychology of crowd behavior, offering key strategies to enhance safety, optimize flow, and mitigate risks. Experts discuss crowd formation, density limits, egress planning, and risk assessment using the DIM-ICE framework. With real-world simulations and case studies, this session provides practical insights for professionals in attractions, events, and security operations.

With cyber threats on the rise, this webinar explores key risks like phishing, malware, and insider breaches while providing strategies to assess vulnerabilities, strengthen security, and respond to incidents. Learn how to protect sensitive data, engage third-party vendors, and leverage cyber insurance to safeguard your organization. Ideal for attractions industry professionals looking to enhance cybersecurity.

You’ve been warned your entire life about physical theft and how to avoid it. What isn’t addressed as often is how to avoid cybercrime. Successful team members realize online precautions are an absolute ‘must’ when it comes to safeguarding your attraction from cybercriminals who, within seconds, can steal valuable data and wreak havoc. This IAAPA course outlines the risks of poor cybersecurity and how to best avoid possible breaches, ensuring these unseen criminals aren’t capable of seizing data from either your personal and/or work devices.