Product Catalog

Drawing upon real examples, this session EDU session will discuss the impact that real-time data can have on decision making, efficiency, and guest experience. The speakers will discuss the benefits and pitfalls that can come with introducing new technologies and how to best achieve success.

Join IAAPA’s public affairs team and workforce experts for a timely discussion on the growing U.S. labor shortage and its impact on the attractions industry. Learn how the Critical Labor Coalition is advocating for solutions, including expanded access to seniors, veterans, youth, and guest workers, as well as updates on the J-1 and H-2B visa programs.

IAAPA’s Public Affairs team is actively monitoring and responding to proposed tax policies that could impact our members. While many proposals are favorable, one in particular could significantly affect nonprofit members, including aquariums, zoos, and museums. As the U.S. federal budget for fiscal year 2025 takes shape, two major Washington, D.C.-based think tanks have recommended taxing the net revenue from all non-donation sources of 501(c) tax-exempt organizations at the 21% corporate tax rate. This proposal has gained attention from members of the U.S. House of Representatives. Additionally, President Trump has recently—and publicly—questioned the tax-exempt status of several high-profile organizations.

This webinar examines the legal impact of Campbell v. Universal on ADA compliance and ride safety. Experts discuss accessibility bias, liability concerns, manufacturer guidelines, and the need for collaboration between operators, manufacturers, and disabled guests. Learn best practices for balancing safety, inclusivity, and legal responsibilities in the attractions industry.

In this course, you'll learn how to make confident, well-considered decisions that showcase your expertise and strengthen your success as a leader. We'll outline 7 strategies designed to simplify decision-making: knowing your values, identifying your priorities, gathering information, determining the options, going with your gut, committing and moving forward, and evaluating. You'll discover how to apply each strategy to become a winning decision-maker.

This session will explore the five key areas that any waterpark operator can implement or further develop to best prepare for an aquatic related emergency at their facility.

This IAAPA course focuses on the importance of training your employees to make safety a priority, identify risks, and use checklists for documentation and inspections.

El merchandising y la ubicación de productos implican exhibir estratégicamente su mercancía para incitar a los visitantes a realizar una compra y reforzar la historia o el tema de su atracción. Este curso analiza el valor del merchandising visual y cómo el diseño de sus ubicaciones minoristas puede mejorar la experiencia del visitante y aumentar las ventas. Le presentamos seis estrategias que le ayudarán en la ubicación de productos y exhibiciones que pueden ser utilizadas en toda su operación.

Marketing is more complex and dynamic than ever. Organizations must anticipate future changes, stay on top of shifting customer behaviors, and respond at lightning speed to stay relevant.This course is part of the Marketing series, that presents basic information about marketing, guidance on performing market research and steps for develpoment a marketing strategy. In this course, you'll learn the importance of marketing, how it differs from selling, the key elements of the marketing process and the most important communication channels to reach customers.

This session will explore the science behind successful marketing programs and provide guiding principles for attendees to leverage analytics and executional tactics to increase profitability from marketing investments.