Product Catalog

This session explores how to balance data, strategy, and intuition when making investment decisions in visitor attractions. Backed by IAAPA research and insights from Merlin Entertainments and Rabobank, it covers interpreting tourism data, avoiding pitfalls, and applying benchmarks for successful development.

Martin Lewis shares how Bluestone National Park Resort integrates sustainability, from its transformation into a nature reserve to its leadership in carbon reduction and regenerative tourism. Gain practical insights to make a lasting impact.

Managing Expenses and Maximizing Profitability. This webinar explores strategies to control Cost of Goods Sold (COGS) in food and beverage operations. Topics include inventory management, pricing, waste reduction, theft prevention, and menu optimization. Learn how to adapt to cost fluctuations, leverage data, and improve financial performance in the attractions industry.

This webinar reviews IAAPA’s annual Ride Safety Report, analyzing industry injury trends and safety improvements. Conducted with the National Safety Council, the report shows a steady decline in injury rates and increased industry participation in safety reporting. Learn how data-driven insights help enhance safety standards across amusement facilities.

Sustainability is a growing priority for the attractions industry, and IAAPA is developing a structured ESG strategy. In this webinar, Andreas Andersen (CEO of Liseberg) and Alexander Meyer Zum Felde (Partner at BCG) discuss IAAPA’s materiality assessment and next steps. Learn about key ESG priorities, industry benchmarking, sustainability initiatives, and regulatory impacts. Watch now to explore IAAPA’s roadmap for a greener future!

What is IDEA, and how can it help with recruitment, engagement, and retention? This practical workshop explores how to apply IDEA principles to improve workplace policies and procedures. Learn how to leverage local resources to build an inclusive, effective program that benefits both employees and guests.

Incorporating Inclusion, Diversity, Equity and Accessibility is an ever-changing journey, not a destination. Join this diverse panel of attraction professionals to explore the importance of IDEA DEIA throughout the live entertainment creative process.

Embark on a journey into the heart of the attractions industry and discover your newest superpower: Advocacy! Join us for "Igniting Impact: Why Advocacy is Your Superpower", a dynamic session that unveils the transformative potential of advocacy within entertainment and leisure destinations. Don't miss your chance to join us and discover why advocacy is your key to making a difference. 

This session demonstrates the value of a mission driven, interactive; onboarding experience that ensures new employees are able to connect to your culture and contribute meaningfully to your organization from day one. This session gives you the tools and techniques to create your own onboarding program that meaningfully connects your staff to your institution’s unique mission and culture, ultimately resulting in high employee satisfaction and retention rates. 

For years, live performers have proven their ability to transform a perfectly good experience into something altogether exhilarating, unique, and unforgettable. What happens when attractions lean that much further into performance and stagecraft? Audiences are increasingly drawn towards more active experiences - ones where they can explore detailed, immersive sets and follow non-linear storylines at their own pace and interest level. This moderated panel includes discussions with some of the industry’s leading voices in immersive theater and location-based entertainment.