Product Catalog

Guests are interacting with your brand in a growing number of ways. As a result, many operators struggle to get a handle on where to invest marketing dollars. In this session, we’ll discuss how to evaluate various marketing channels, calculate ROI, and provide operators with a framework for optimizing marketing efforts moving forward.

Companies like Netflix, Uber, DoorDash, and Amazon have completely reframed their customers’ expectations by challenging the ease of doing business with them. Because we have all become accustomed to these new ways of being a customer, these new expectations transcend industries, and your guests now expect the experience to be as seamless as ordering food for delivery or binge watching their favorite shows. This presents a challenge when it comes to selling tickets, promoting add-ons, and then transitioning from the purchase process to the arrival experience. By attending this session, attendees will walk away with a full understanding of the digital areas of their business that urgently need review, and updates that need to be made to ensure that their business remains relevant in these ever-changing times.

Learn how top organizations like PGAV, Hershey Entertainment & Resorts, and Connect&Go are transforming HR. This webinar explores employee development, structured training, and work-life balance. Gain insights to enhance workplace culture and employee engagement.

People are an essential ingredient of attractions, but unanticipated human behaviors can lead to safety concerns. In this moderated session followed by a Q&A, you will learn how increased safety measures can lead to enhanced guest satisfaction.

This webinar explores key findings from the IAAPA European Ride Safety Report 2022, analyzing safety trends, incident rates, and industry improvements. It examines long-term data, staffing challenges, and COVID-19’s impact while highlighting best practices for enhancing ride safety.

This session is designed to equip first-time attendees with essential tools and resources to assist in navigating IAAPA Expo with ease and confidence. Topics learned will ensure a successful and rewarding IAAPA Expo experience.

Get expert insights on maximizing your success at IAAPA Expo 2024. Learn key tips on booth setup, logistics, lead retrieval, and marketing to enhance your exhibitor experience. Watch now for insider strategies!

Throughout the year, I’ve had the privilege to visit some of the most amazing attractions around the world. I’ve met lots of inspiring people who are looking to innovate and diversify our industry. Now is the time to give these places and faces the spotlight to inspire others and show just how great this industry is.

Join IAAPA for key insights from the latest Fixed-Site Amusement Ride and Water Slide Safety Reports, conducted with the National Safety Council. This session covers injury data, safety trends, and industry benchmarks to support continuous improvement.

This session explores how to balance data, strategy, and intuition when making investment decisions in visitor attractions. Backed by IAAPA research and insights from Merlin Entertainments and Rabobank, it covers interpreting tourism data, avoiding pitfalls, and applying benchmarks for successful development.