Product Catalog

In this session, industry leaders will explore how to anticipate and meet future guest expectations in the ever-evolving attractions landscape. Gain valuable insights and strategies to stay ahead in the dynamic world of immersive entertainment.

As the Middle East transforms its entertainment landscape, extreme and adventure sports are emerging as key drivers of community, tourism, and cultural engagement. This session brings together leaders in surfing, skateboarding, climbing, and skydiving to explore how infrastructure, inclusive programming, and events are building passionate sports communities and inspiring a new generation across the region.

This webinar covers key strategies for a successful games and merchandise season, including identifying retail trends, refreshing midway games, and enhancing team and guest engagement. Learn how to optimize store layouts, update game visuals, and create interactive experiences that boost sales and participation. A must-watch for those looking to elevate their operations.

Take your SMART goal setting strategy to the next level by knowing how to continually motivate and challenge yourself using the SMARTER approach. In this course, you will learn how to use 3 simple strategies to achieve your goals.

In this session attendees will gain a greater knowledge of the power of PR when used as a cost-effective marketing tool to boost awareness, online content, engage and influence visitors, and drive attendance to your destination. Learn the importance of relationship building with key media outlets, and tips on working with them to build reputation and enhance credibility.

States across the country have passed various laws to legalize or decriminalize the medical or recreational use of cannabis. This, in turn, impacts the requirements and obligations that companies have with respect to the hiring and discipline of employees, as well as safety standards and protections of patrons. This session will discuss various laws across the country and how they have impacted hiring and employee relations as it relates to cannabis use and possession, including potential revisions to workplace policies, changes to pre-employment, post-incident, and random drug testing, and accommodations of medical marijuana and cannabis use.

Traditionally, it is thought that guests simply play a game, then walk away with a possible prize if they win. Guest engagement at games is so much more than that. This IAAPA course provides proven effective strategies for making games more appealing and fun. Creating strong engagement programs will increase guest participation and the profits of your games operation at your attraction.

Basic spiels are out! It's time to define the new model of Guest Engagement for Games Operations. This session focuses on helping Games Operators develop and deliver unique Guest Engagement methods, that are sure to help create a fun and memorable experience for Guests.

In this session, Jerry Merola shares the metrics behind many current operators’ decision to trim facility size by offering attractions and experiences that are more efficiently packaged, cutting both occupancy and labor costs. Learn how ‘going up vs. going out’ can enhance investment returns, reduce downside risks, and improve bottom line performance.

This session explores the sustainability efforts of European theme parks and manufacturers, revealing gaps in transparency, goal-setting, and industry standards. With over 600 initiatives analyzed, the findings highlight the need for clearer communication and stronger long-term commitments.