When Is A Crisis A Crisis?

Session Description

Organizations allocate budgets and time to developing comprehensive Marketing plans, but many fail to consider and or plan for an evolving crisis communications landscape.

Many crisis communication plans are not updated or refreshed from year to year despite the changing and challenging real-time news cycle. This session is intended to help communications professionals recognize a true crisis situation and what tools to use to help present their organization in the best possible light.


  • Winter Prosapio, Director of Communications, Natural Bridge Caverns


 CEUs: N/A

 Session Time: 60 minutes

 Language: American English

 Key Features: Recording of live presentation from IAAPA Expo 2023


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