The Visitor Magnet: How to Build Brand Loyalty and Capture Repeat Guests

Session Description

With nostalgia, many people have what they refer to as a "home park", which they frequented growing up or took their own family to as an adult. Occupying a special place in the hearts of many, these parks are experts in driving revenue and creating loyal season passholder generation upon generation. But how do you become a "home park" with a dedicated fan base and this level of name-brand recognition? Why a guest needs the emotional connection to the story of the park and how important it is to the holistic offering of the park.

Join panelists as they share their successful campaigns and strategies of how they have managed to create repeat visitation from a domestic audience year after year. How do they weigh investments in smaller budgets to create an international-caliber of park and create new offerings for their guests to keep them coming back? This panel will provide the answer to that question and more.


  • Robert Dahl, Karls Erlebnis-Dörfer, Founder & CEO

  • Niels Jensen, Faarup Sommerland A/S, CEO

  • Silvio Liedtke, MENALAC, Vice President

  • Sharon Parker, Gateway Ticketing Systems, Inc., Senior Marketing Manager


 CEUs: N/A

 Session Time: 60 minutes

 Language: American English

 Key Features: Recording of live presentation from IAAPA Expo Europe 2023


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