Tech Lab: Digital, Data-Driven Personalisation

Session Description

No matter your personalisation ambitions, the experiences that you deliver will only be as good as your combined data and tech strategy. If a personalised customer experience is the finished meal you serve your visitors, customer data is the raw ingredients that you’ve got to work with. To deliver personalisation that drives a business impact, you need to start with the right data strategy, whilst being supported by your technology partners.

In this session, we will openly discuss ‘customisation’ within an attraction setting, to maximise customer engagement. From the acceleration of AI, and dynamic pricing, to a technology data-driven, customer-centric pre-, during, and post-visit experience, supported in different creative ways by our technology partners. We will look at the many benefits that a ‘data-driven -personalisation approach’ could have on your customers - your businesses and the return on tech investment.

We will take a look at examples outside of our own sector that are excelling in this area, as well as those closer to home that are taking strides to address these opportunities. We’ll also provide tips and guidance to make real improvements to your business that will have a positive impact on customer engagement. Personalisation is all about the customer - to build better engagement between your customers and your brand before, during, and after their visit. Ultimately, leading to growth and greater investment in your attractions. This thought-provoking discussion and expert insight will leave you with tools to support a successful personalisation tech-led strategy within your organisation.


  • Sarah Bagg, ReWork Consulting, Founder

  • Werner Dullmaier, Convious, VP of Business Development EMEA

  • Peter O'Dare,, Head of Product

  • John Pendergrast, RocketRez Inc, CEO

  • Timothy Samson, Spotlio, Director of Sales, NA


 CEUs: N/A

 Session Time: 60 minutes

 Language: American English

 Key Features: Recording of live presentation from IAAPA Expo Europe 2023


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