Success at the Core: Defining a Winning Creative Strategy for Your Experience

Session Description

Creative strategy is the key to success in creating a compelling narrative to enhance a guest’s overall experience. It offers a platform for unique and original creations, as well as a foundation for effective marketing, sales and guest attraction, retention, and returns. Branding is one of the most critical components of any attraction design in Asia, as it helps to create a consistent message and experience that resonates with visitors. It also allows themed entertainment and leisure attractions to create opportunities to transform developments into destinations for both domestic and international visitors and stand out from the competition and establish a unique identity. Case studies will be shared in this session to demonstrate how developers throughout Asia have leveraged the themed attraction industry to define their brands and how they have used creative strategies to create successful, innovative experiences.


  • Brad Loxley, Chief Operating Officer, Sun World Group
  • Olivia Kang, Projects and Integration Manager, Park and Disneytown Operations, Shanghai Disney Resort
  • Klaus Sommer Paulsen, CEO & Founder AdventureLAB


 CEUs: N/A

 Session Time: 60 minutes

 Language: American English

 Key Features: Recording of live presentation from IAAPA Expo Asia 2023


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