Shall We Play a Game? Using Gamification In Your Experiences

Session Description

In an age of fast paced, high energy, screen-based entertainment, making your institution’s mark can be challenging. A winning formula? Coupling content with games. Using tools like creative live-action role-play (LARP), augmented reality (AR), and assets from video games, like Assassin’s Creed, you can engage participants of all ages in your experiences, hold their interest, and boost content retention. Science proves it and Fortune 500 companies do it. We’ll show you how these strategies work and why. Panelists will share low- and high-tech examples from museums and attractions illustrating how they have put these techniques to work and unpacking the design process. And in this session, YOU WILL play a game…and win a prize!


  • Meghan Gardner, Director, Guardian Adventures

  • Anna Slafer, Sr. Creative Strategist, International Spy Museum

  • Jason Veal, Managing Director / Owner, Sugar Creative

  • Elisabeth Garson, Founder, Steel Owl

  • Ed Cookson, Projects Director, Sarner International Ltd.


 CEUs: N/A

 Session Time: 60 minutes

 Language: American English

 Key Features: Recording of live presentation from IAAPA Expo 2023


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