Online Promotion: Lessons in Native Ads, Online Displays, and Social Media at Crystal Worlds

Session Description

In an era where having an online presence is critical, the ability to create an effective digital communication strategy is more important than ever. Join us for an in-depth and informative discussion that delves further into the unique tactics that can boost your online efforts. This hands-on workshop will look at the two pillars of a successful digital campaign for a modern summer festival, with an emphasis on real-world application:

Join us for a deep dive into the world of online advertising. In this presentation, we'll explore the display ad placement, highlighting the pivotal roles that creativity, logic, and psychology play. Learn how to strategically position your ads for maximum impact and discover the potential to connect with your audience on a profound level while driving conversions. We'll focus on innovative advertising tools and the significance of programmatic ad placement, illustrating these concepts with a practical case study. Get ready to uncover the core principles behind successful online advertising.

Social Media Advertising: Navigate the complexities of social media campaigns through awareness and sales funnel strategy. Learn about the careful balance of broad and specialized information that leads to a tailored campaign and in the end a successful social media strategy.

This session is ideal for professionals who want to improve their digital communication skills, learn from real-world applications, and remain on top of industry trends. It promises to allow participants of this session to implement these ideas in their own campaigns.

Join us for an interesting and educational session that delves beneath the surface of effective online engagement.


  • Laura Engel, Swarovski Kristallwelten / Crystal Worlds, Head of Events

  • Daniel Gruber, Digital Marketing Specialist

  • Joy Sendlhofer, Artworx, Project Leader


 CEUs: N/A

 Session Time: 60 minutes

 Language: American English

 Key Features: Recording of live presentation from IAAPA Expo Europe 2023


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