Mega Trends and Societal Changes: Attractions Industry in an Everchanging World

Session Description

Things are changing around us, more rapidly than we ever imagined. Demographic change, climate change, and digital transformation are some of the big megatrends that we can’t ignore when talking about the future of our businesses. How do these megatrends impact our industry trends and what kind of requirements do they impose on our new business strategies? Come and join our panel discussion and hear the views of both consultants and operators on this big topic.


  • Ville Aarresuo, Särkänniemi Theme Park, Director of Development

  • Marie Rayner, Storyland Studios, Head of Bids & Sustainability Champion

  • Kelly Repass, IAAPA, Head of Global Research

  • Miikka Seppälä, Särkänniemi Theme Park, CEO

  • Ben Thompson, Storyland Studios, Chief Strategy Officer


 CEUs: N/A

 Session Time: 60 minutes

 Language: American English

 Key Features: Recording of live presentation from IAAPA Expo Europe 2023


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