Keeping Us Engaged

Session Description

In a world with more distractions than ever, how can we keep our guests engaged in the amazing locations and experiences we create? We discuss the impact of technology (and its pros and cons), the power of guest and cast-driven storytelling, the environment and the impact staff can have on the overall experience. Let’s get engaged!


  • Frank Cornelissen, Lund Gruppen, CMO - Parks Division

  • Tobias Mundinger, Mack One Deutschland GmbH & Co KG, Head of Animation, IP-brands & Licensing

  • Edd Musgrove, THEMEDD Europe, Designer & Creative Director

  • Karen Staley, Sally Dark Rides, VP Global Sales

  • Anne Stribeck, Chocoversum GmbH, Exhibition Manager


 CEUs: N/A

 Session Time: 60 minutes

 Language: American English

 Key Features: Recording of live presentation from IAAPA Expo Europe 2023


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