Human Capital: The Heartbeat of our Industry

Session Description

This session examines three significant HR challenges theme parks face in today's dynamic environment.

  1. Recruit differently!

First, we will discuss the extremely competitive job market and why theme parks must prioritize their employer branding strategies in order to attract and retain top talent.

  1. Shifting expectations and skills

Next, we will examine the shifting expectations of guests and the need to continuously evolve training models in order to equip staff with the most up-to-date skills and improve the guest experience.

  1. Different rules

Finally, we will investigate the distinctive perspectives of younger generations on work and their relationship with their employers, providing insight into how you can adjust your practices to engage and motivate this younger, emerging workforce.


  • Daniel Lindberg, Liseberg, Head of Operations

  • Sebastian Ludwig, Europa-Park GmbH & Co Mack KG, Customer Care Center and Reservations Manager

  • Ida Norén, Liseberg, People & Culture Business Partner

  • Andreas Palm, Liseberg, Employer Branding Specialist

  • Simon Spitzbart, Fantasy Factory Betriebs GmbH, BA (MCI) MA


 CEUs: N/A

 Session Time: 60 minutes

 Language: American English

 Key Features: Recording of live presentation from IAAPA Expo Europe 2023


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