Harnessing The Power of PR to Elevate Your Brand, Boost Content and Drive Attendance

Session Description

In this session attendees will gain a greater knowledge of the power of PR when used as a cost-effective marketing tool to boost awareness, online content, engage and influence visitors, and drive attendance to your destination. Learn the importance of relationship building with key media outlets, and tips on working with them to build reputation and enhance credibility.


  • Dewayne Bevil, Senior Reporter, Orlando Sentinel

  • Karin Korpowski-Gallo, Director of Public Relations and Social Media, Arizona Boardwalk

  • Denise Spiegel, Vice President of Communications, Visit Orlando


 CEUs: N/A

 Session Time: 60 minutes

 Language: American English

 Key Features: Recording of live presentation from IAAPA Expo 2023


Member Status Price
Member* $0
Nonmember $99

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3 Month Access - Nonmember Price $99.00