Generate More Profit From Virtual Reality

Session Description

Virtual reality experiences have exploded at location-based entertainment venues in the last few years. There are new product categories, new product features, and new ways to operate these attractions, and it can all be a bit overwhelming for operators. From tournaments and intellectual property partnerships to pricing bundles and intentionally limiting capacity, there’s a lot to uncover in today’s VR market.

In this presentation, Russ Van Natta will review the most important operational, pricing, and marketing choices to help businesses capitalize on their investments, regardless of which attractions they have now or plan to add in the future. Attendees will walk away with actionable insights to deliver better guest experiences and generate more profitable revenue.


  • Russ Van Natta, VP of Business Development, Creative Works, Inc.


 CEUs: N/A

 Session Time: 60 minutes

 Language: American English

 Key Features: Recording of live presentation from IAAPA Expo 2023


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