Funworld Presents: Designing For 2026 and Beyond

Session Description

Are you wondering if what’s relevant now will still be of interest in two years and beyond? How can you build for the future without knowing what’s around the curve in the second half of this decade? And how does a trend differ from a fad?

Designing for 2026 and Beyond—presented by Funworld, the leading magazine covering the global attractions industry—will take you on a journey into the future with a panel of thought leaders who are preparing for tomorrow, today.

This EDUSession will feature Winston Fisher, the visionary CEO of AREA15, the one-of-a-kind immersive entertainment destination in Las Vegas that debuted to critical acclaim and continues to expand with the addition of a year-round Halloween Horror Nights experience by Universal Destinations and Experiences; Kerry Black, the creative lead behind Superfly, known for crafting some of the world’s most mesmerizing experiences, co-founder of the iconic Bonnaroo Music and Arts Festival, and the creative mastermind behind the Prince: The Immersive Experience; and Cindy Emerick, who currently leads development of the much-anticipated Mattel Adventure Park in Glendale, Arizona, where beloved brands like Hot Wheels and Barbie will come to life through a variety of thrilling attractions.

This Funworld Presents panel discussion centers around the ever-evolving expectations of guests in an increasingly competitive experience-based economy. Gain insights from these industry leaders on how they plan to meet these demands and maintain relevance as we venture into the dynamic landscape of 2026 and beyond. Don't miss this opportunity to immerse yourself in this captivating and informative EDUSession at IAAPA Expo 2023, where the future of the attractions industry is inspired!


  • Kerry Black, Co-Founder, Superfly Presents

  • Winston Fisher, CEO, AREA15

  • Scott Fais, Director, Global Editoral & Digital Content, IAAPA News

  • Cindy Emerick, Director Ride Development, Mattel Adventure Park


 CEUs: N/A

 Session Time: 60 minutes

 Language: American English

 Key Features: Recording of live presentation from IAAPA Expo 2023


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