Failure to Launch: How to Avoid Common Venue or Market Launch Pitfalls

Session Description

When you open a new business, install a new attraction, or launch a new product, you want to see the maximum return on your investment. But often, they don't make quite the splash you intended. In truth, the reasons some launches fall flat have much less to do with the product than with the actual implementation and rollout. Whether you're looking to open a new venue or launch a new attraction or promotion, you'll need a firm handle on the details. In this session, learn the most common launch pitfalls, from marketing and communication, all the way to training, and how to make the most of your chance to make a first impression.


  • Sherry Howell, Brand Engagement Director, CenterEdge Software

  • Kim Wheeler, VP, Team Development, Trifecta


 CEUs: N/A

 Session Time: 60 minutes

 Language: American English

 Key Features: Recording of live presentation from IAAPA Expo 2023


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