Beyond the Blockbuster: Exploring New Platforms for Visitor Experiences

Session Description

Cultural attractions are in the throes of an exciting but daunting paradigm shift. A central challenge for museums and other cultural attractions is, increasingly, how we can borrow from and improve upon the best aspects of immersive experiences offered by a booming pop-up industry. Namely, that they can attract, excite, entertain, inspire and awe—all while building our institutional capacity to create offerings that are participative, interactive, meaningful, educational, and accessible to visitors of all ages and abilities. Technology is evolving to become simultaneously less costly and more diverse in what it can help us achieve. Experts from the traveling exhibits and immersive design industry will join the Museum of Science and National Geographic Society to discuss trends in temporary experiences and explore current efforts to create opportunities for rotating and changeable immersive and interactive content experiences.


  • Bobbie Oakley, Exhibits Project Manager, Museum of Science, Boston

  • Cynthia Brown, Principal, Museum EXP

  • Cloé St-Cyr, Creative Director, Moment Factory

  • Jeffrey Wyatt, VP of Planning & Development Experiences, National Geographic Society


 CEUs: N/A

 Session Time: 60 minutes

 Language: American English

 Key Features: Recording of live presentation from IAAPA Expo 2023


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