Product Catalog

Discover key insights from a survey of 1,500 attraction visitors, exploring how generational differences, affluence, and attraction type shape guest expectations. Learn how to enhance the visitor journey—from planning to post-visit engagement—while adapting to trends like digital integration, sustainability, and demand for unique experiences. Stay ahead of shifting consumer behaviors.

Engaging content is key to standing out online. In this IAAPA FEC Committee webinar, Barry Zelickson and Nate Reinhart, co-creators of Fun Across America, share insights on content creation, social media strategy, and digital marketing. Learn how to leverage platforms, create compelling content, and grow your online presence. Watch now!

Los miembros del equipo necesitan conocer las expectativas de los visitantes antes de poder superarlas y brindar una experiencia asombrosa. Este curso de IAAPA detalla cómo ir efectivamente más allá para crear seguidores de por vida de su atracción.

Guest expectations are higher than ever, shaped by top companies like Amazon and Uber. This IAAPA webinar explores how to create a seamless, frictionless experience that turns first-time visitors into loyal advocates. Learn how to optimize every stage of the guest journey—Attract, Engage, Deliver, Return, and Advocate—by reducing friction, enhancing convenience, and exceeding expectations. Watch now to discover strategies for building guest loyalty and driving long-term success.

Learn how to craft an efficient bottom-up operational budget, with a focus on managing labor costs, data analysis, understanding revenue metrics, and integrating Key Performance Indicators into daily operations.

Learn how to maximize your AV system to create those jaw-dropping guest experiences at a cost savings of more than 50%. Led by industry experts from Dave & Buster’s and SAVI Controls, this session will explore valuable insights and actionable strategies in AV automation that have helped top brands like D&B, Topgolf, and WinStar World Casino increase customer acquisition, retention, return on investment, and bottom-line revenue. 

In recent years, there's been a notable rise in criminal indictments against amusement park officials and inspectors, a trend largely attributed to the influence of social media. This session delves into the link between social media and increased legal scrutiny, offering strategies to mitigate the risk of criminal cases arising from incidents at your park.

Discover why aligning and getting buy-in from your property's operations and marketing communications teams before a crisis hits is the key to successful crisis management. We'll share tools from Herschend’s crisis preparedness program and how they can be applied to your property. By proactively strategizing as a team, you’re paving the way for effective crisis management that maintains your brand reputation so you can get back to business fast.

Learn key strategies for handling crises, from natural disasters to IT failures and layoffs. Experts share how to deliver clear, timely, and empathetic messaging to maintain trust, manage expectations, and protect your organization’s reputation.

Learn an effective 7-step strategy for solving problems and use critical thinking skills to come up with the best solutions and outcomes. Being a good problem solver is a valuable skill for the workplace. In this course, you will learn how to define a problem, consider solutions and anticipate outcomes, select the best strategy, and evaluate and measure the results. You'll also gain helpful tips, such as how to brainstorm and collaborate with colleagues to generate more effective solutions. This 35-minute course includes engaging narration, self-diagnostic tools, quizzes and a final test for a complete learning experience. Empower your employees by helping them strengthen their critical thinking skills and solve problems.