Product Catalog

Brand Marketing is a course designed to explain how a brand is a promise wrapped up in an experience. Sadhana Smiles explains to psychologist Eve Ash about how brand marketing reflects product and service image. With so many brands competing for our attention, businesses need to understand the importance of “cutting through”, creating an experience through knowing and researching what your clients are seeking, measuring the success of your business baseline, processes and training, determining what needs to be changed and how to make the entire arc engaging for all.

The IAAPA Europe Economic Impact Study provides the direct, indirect and induced economic impacts generated by the attractions industry at the regional and country level. IAAPA will share preliminary results from the latest report, followed by a discussion with leaders on things they wish they knew before making a capital investment. They will offer advice, tips and lessons learned to help you invest with confidence for your next business venture.

This session delves into the growing need for location-based experiences to offer immersive engagement that competes with in-home entertainment. By focusing on emotional connections rather than just technology, we'll explore techniques to seamlessly blend physical and digital realms, creating captivating experiences. Through collaborative efforts across disciplines and industries, we'll push design boundaries to maximize the potential of existing and emerging technologies, ultimately enhancing theme park attractions and driving visitor footfall.

With no shortage of setbacks through the pandemic, theme parks have succeeded and have overcome a tough marketplace. This panel will shed light on the realities that owners, operators, and investors should be aware of. Led by experts in the industry with a designer, operator and feasibility consultant, this session shares insights on what has been learned from resilient parks and attractions that weather the test of time and adapting to the ‘new normal’.

New managers often step into their new roles not realizing the many responsibilities and expectations they'll have to juggle. In this course, you'll learn how to create a loyal team that will trust you, regardless of organizational tensions. You'll also learn how to balance your dual roles as a manager, between being an authority and being part of the team. Finally, you'll learn how to motivate your team and communicate effectively to build a resilient team culture. After taking this course, you'll be prepared to build a team culture that emphasizes trust, respect, and loyalty, enabling you to meet your goals for the long term.

New managers often step into their new roles not realizing the many responsibilities and expectations they'll have to juggle. In this course, you'll learn how to create a loyal team that will trust you, regardless of organizational tensions. You'll also learn how to balance your dual roles as a manager, between being an authority and being part of the team. Finally, you'll learn how to motivate your team and communicate effectively to build a resilient team culture. After taking this course, you'll be prepared to build a team culture that emphasizes trust, respect, and loyalty, enabling you to meet your goals for the long term.

Create, communicate and enforce an effective Code of Conduct for your organization by knowing the 4 key elements that will be crucial to its success. In this course, you will learn the role a Code of Conduct plays in defining expectations and establishing a culture within your organization.

This webinar guides prospective presenters through the IAAPA Expo Europe submission process, highlighting the importance of education at the Expo. It covers session requirements, best practices for impactful presentations, and the benefits of presenting, such as networking, industry exposure, and professional recognition.

Learn to leverage data and artificial intelligence to expand or build with confidence. This session will take you through the steps of capacity planning to ensure a guest-centric, analytically-based program as well as demonstrate a simulation that helps with capacity planning of complex venues.

Learners are taught some strategies for dealing with customers that you think are shoplifting. This includes what to do when a customer enters the store, what to do if you witness shoplifting, what to remember when processing refunds, and more.