Product Catalog

Leadership is the key to a truly guest-centric organization. In this webinar, expert Alain shares three essential behaviors that define great leadership: setting a clear guest experience vision, inspiring employees, and removing operational barriers. With real-world examples, this session offers practical insights for leaders at all levels.

This session explores practical strategies to optimize food and beverage operations for greater efficiency and profitability. Learn how to design smart kitchens and kiosks, understand your audience, track guest behavior, and align staff roles to boost performance and sales.

In your working career, did you ever reach a point where you asked yourself, “Should I stay or should I go?” Join us as we examine the internal struggles each of our panelist faced when deciding to leave a company, and then identify three different reasons why leaving was the best decision they ever made.

Learn What's New at Give Kids The World - Give Kids The World Village (GKTW) is a one-of-a-kind resort like no other. For more than 25 years IAAPA has proudly supported the non-profit organization which provides cost-free vacations to children with critical illnesses and their families from around the world. Join Ken Facey, Development Manager, Theme Parks, Give Kids The World Village, to learn how the organization has continued to provide these wish vacations, and ways you, and your entire organization, can get involved.

Is creative thinking at the top of your training goals? If not, here’s why it should be. Creative thinking is now the #1 skill needed in the workforce; especially in the amusement park and attractions industry. Our facilitators will offer ways to inform, inspire and transform your teams to fulfill their creative potential while achieving your organizational goals.  

Considering working abroad? IAAPA committee members Neva and Scott host industry experts who share insights on the challenges and rewards of expatriate life in places like Hong Kong, the UAE, Jordan, and the UK. They discuss key considerations, cultural adaptation, and real-world experiences to help you decide if an international career is right for you. Watch now!

This session gives young professionals aged 18–35 a chance to hear how industry leaders built their careers, overcame challenges, and found inspiration. After the talk, connect with peers over drinks—ideal for anyone starting out in the attractions industry.

When developed in tandem from the start, effective sound and visual design combine to powerfully and effectively forge deep emotional connections to experiences (and brands) in a way that cannot be achieved purely through imagery alone. This session will analyse how audio supports and enhances the creative design process and how this builds brand recognition to attract a loyal following driving repeat visitation.

We all strive to deliver a perfect guest experience, but too often that intention is confused with striving for zero complaints.  While minimal or even zero complaints may seem that the experience is thriving, it often indicates a lack of guest feedback, not a lack of complaints. In this session, you will learn how effective feedback and resolution will turn even your angriest guests into your most loyal advocates. 

Your chance to hear from zoo and aquarium leaders. From what makes zoos and aquariums different from other attractions to what guests expect, the role of certification, and how to be a guest-oriented organisation while being educational and fun at the same time. Join our expert panel as they discuss these topics and more.