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Young Professional Forum - Nonmember This session gives young professionals aged 18–35 a chance to hear how industry leaders built their careers, overcame challenges, and found inspiration. After the talk, connect with peers over drinks—ideal for anyone starting out in the attractions industry.
| $99.00 | Add to Cart |
Your Attraction's Audio: A Key Element to Creative Design and Strong Brand Recognition - 3 Month Access - Nonmember Price When developed in tandem from the start, effective sound and visual design combine to powerfully and effectively forge deep emotional connections to experiences (and brands) in a way that cannot be achieved purely through imagery alone. This session will analyse how audio supports and enhances the creative design process and how this builds brand recognition to attract a loyal following driving repeat visitation. | $99.00 | Add to Cart |
YOUR Certification Pathway - Nonmember Ready to level up your career in the attractions industry? Whether you're building your leadership skills or aiming to stand out as a certified professional, this interactive course walks you through the complete certification journey — step by step.
From choosing the right track (ICAP or ICAE) to understanding the application, exam, and renewal process, you'll learn exactly what it takes to succeed. You’ll explore real-world roles through gamified interactions like “Ring Toss” and “Whack a Role,” test your knowledge in engaging drag-and-drop challenges, and get clear, supportive feedback along the way. | $0.00 | Add to Cart |
Your Guests Aren’t Complaining Enough - Member We all strive to deliver a perfect guest experience, but too often that intention is confused with striving for zero complaints. While minimal or even zero complaints may seem that the experience is thriving, it often indicates a lack of guest feedback, not a lack of complaints. In this session, you will learn how effective feedback and resolution will turn even your angriest guests into your most loyal advocates. | $0.00 | Add to Cart |
Your Guests Aren’t Complaining Enough - Nonmember We all strive to deliver a perfect guest experience, but too often that intention is confused with striving for zero complaints. While minimal or even zero complaints may seem that the experience is thriving, it often indicates a lack of guest feedback, not a lack of complaints. In this session, you will learn how effective feedback and resolution will turn even your angriest guests into your most loyal advocates. | $99.00 | Add to Cart |
You've got Data. Now what? - 3 Month Access - Nonmember Price Drowning in data? Don’t despair. Our experts – including Tony Sefton, renowned speaker in visitor attraction science – are here to help. Parks and attractions have more guest data than ever before. But are we lagging behind the aviation and hotel sectors when it comes to making good use of it? Our inspirational speakers will help you navigate the data deluge to better anticipate guest numbers, staffing, pricing and more. | $99.00 | Add to Cart |
Zoo and Aquarium Panel - 3 Month Access - Nonmember Price Your chance to hear from zoo and aquarium leaders. From what makes zoos and aquariums different from other attractions to what guests expect, the role of certification, and how to be a guest-oriented organisation while being educational and fun at the same time. Join our expert panel as they discuss these topics and more. | $99.00 | Add to Cart |