Product Catalog

Join Robbie Jones from Katapult as he explores the top trends shaping the attractions industry in 2024. Discover key shifts in guest spending, wellness tourism, spontaneous experiences, elevated dining, nostalgia-driven storytelling, and the demand for human interaction over technology. Stay ahead of emerging trends like the return of the tween market and maximalism in consumer habits.

This session will provide an overview of IAAPA’s research offerings and highlight brand new results from the North America economic impact report for the attractions industry.  In addition, attendees will receive an overview of current economic trends and forecasts for 2025 from Tourism Economics, a leader in combining travel industry expertise with forecasting and analysis. 

Discover tangible programs and changes that help organizations live their mission in everyday operations and lead with purpose. Understand why values such as sustainability, inclusivity, diversity and post-pandemic safety matter to today’s consumers and how brands and institutions are working to address these issues and deliver experiences guests feel good about supporting.

Join Troy Sacco, SVP of Sales and Marketing for "Five Star Parks and Attractions," and Beth Standlee, Founder of "TrainerTainment" and author of "People Buy From People, How to Personally Connect in an Impersonal World," for a practical and dynamic session that lays out a proven blueprint for event sales.

Join this discussion on the ever-evolving topic of accessibility and how the amusement and attraction industry must constantly adapt to be more inclusive. From large parks to smaller family-owned attractions, the impact of disability inclusion on employee morale, brand perception, revenue, attendance, and community engagement is significant. Learn best practices in training and certification through examples and case studies from a variety of attractions around the world and begin creating memorable experiences without limits. 

Inclusive experiences start with accessibility. In this IAAPA webinar, Marianne Dijkshoorn, author of Make Your Event Accessible for Everyone, shares strategies for making attractions more welcoming. Learn key accessibility elements, common barriers, and simple solutions. Watch now to see how small changes make a big impact!

This webinar explores how to build a strong culture of safety in the attractions industry through accountability, training, and leadership commitment. Experts discuss the impact of safety on public trust, financial stability, and reputation, along with practical steps for assessing risks, setting S.M.A.R.T. goals, and empowering employees to uphold safety standards. Watch now to learn how to create a safer, more proactive workplace.

This 20 minute course teaches employees how to protect themselves in the event of an active shooter situation using FBI and Department of Homeland Security recommended techniques. It also teaches employees how to recognize and respond to red flags for workplace violence. By teaching employees a proper active shooter response, organizations can help create a safer workplace. The following topics are covered in the course: Preparing for Active Shooter Situations, Responding to an Active Shooter Incident, and When Law Enforcement Arrives.

This 20 minute course teaches employees how to protect themselves in the event of an active shooter situation using FBI and Department of Homeland Security recommended techniques. It also teaches employees how to recognize and respond to red flags for workplace violence. By teaching employees a proper active shooter response, organizations can help create a safer workplace. The following topics are covered in the course: Preparing for Active Shooter Situations, Responding to an Active Shooter Incident, and When Law Enforcement Arrives.

A panel discussion focused on the use of AI in our industry. Our panel will explore how they are currently using AI technology, emerging trends you should know, and their predictions for the future. Learn from their experiences and hear real-world examples of how AI is changing the game – and perhaps our industry.