Product Catalog

Join panelists as they share their successful campaigns and strategies of how they have managed to create repeat visitation from a domestic audience year after year. How do they weigh investments in smaller budgets to create an international-caliber of park and create new offerings for their guests to keep them coming back? This panel will provide the answer to that question and more.

Let’s face it, we are ALL middle managers. We all have someone we report to and people we serve. But the pressure we feel is not just from above or below…when it’s time to make a decision, we can feel the weight of our impact from our bosses, employees, guests, families, and friends… all at the same time. But with this pressure comes opportunity. Whether we realize it or not, the 360 degrees of pressure that surrounds us is a two-way street – we get to influence the people around us as much as they get to influence us. The question is, are you making the most of this opportunity? In this session, participants will be challenged to shift a “stuck in the middle” mindset to a less limiting and more empowering way to look at daily situations. They will also walk away with practical strategies to thrive from a position of positive influence.

Identify business goals to understand if your company will benefit from starting a TikTok account. Receive tips and tricks on getting started, learn how to create content based on your company goals, and explore best practices for using TikTok's insights and ad platform. Perfect for entry-level and more experienced social media and marketing managers, as well as attraction owners.

Attractions industry employers must navigate complex legal requirements for hourly, exempt, part-time, and seasonal workers. This session covers the top 10 legal issues in compliance and litigation, drawing from regulatory guidance and real-world experience. HR and operations professionals will gain practical tips to prevent legal risks and manage common challenges effectively.

This panel session focuses on the trending communication topics within the industry as they relate to public relations and communications management. Topics include discussion on rider size and dimensions (plus size riders); diversity, equity, and inclusion in the global attractions industry; viral social media posts, PR responses related to managing guest behaviors within a facility; and more.

As digital media thrives, the demand for immersive, real-world experiences with beloved IPs is soaring. This session explores how top industry leaders transform popular IPs into innovative attractions, blending storytelling, technology, and creative design. Gain insights into the strategies behind bringing IPs to life and creating unforgettable guest experiences.

The restaurant/food team constantly seeks to innovate and introduce new items to increase revenue in the restaurants, while the education team must develop creative ways to communicate key conservation messages to park visitors. In this session we will explore the process of creating an unconventional "kids meal surprise" that is both attractive and educational.

Dive into the dynamic shifts shaping Family Entertainment Centers (FECs) across Asia-Pacific. Analyze emerging trends, demographic challenges, and the role of social entertainment technologies in redefining guest expectations and operational models.

This session explores the latest trends in immersive entertainment, focusing on hyper-local experiences, first-person character adventures, and the fusion of entertainment and dining. Drawing on insights from RWS Global and JRA’s extensive industry work and research, the talk highlights how these innovations are transforming the future of guest engagement across all senses.

Experts from Impacts Experience share insights from the NAAU study on how public trust in zoos and aquariums has evolved since the pandemic. Learn why they remain highly trusted and how to maintain credibility in a changing media landscape.