Product Catalog

El merchandising y la ubicación de productos implican exhibir estratégicamente su mercancía para incitar a los visitantes a realizar una compra y reforzar la historia o el tema de su atracción. Este curso analiza el valor del merchandising visual y cómo el diseño de sus ubicaciones minoristas puede mejorar la experiencia del visitante y aumentar las ventas. Le presentamos seis estrategias que le ayudarán en la ubicación de productos y exhibiciones que pueden ser utilizadas en toda su operación.

Marketing is more complex and dynamic than ever. Organizations must anticipate future changes, stay on top of shifting customer behaviors, and respond at lightning speed to stay relevant.This course is part of the Marketing series, that presents basic information about marketing, guidance on performing market research and steps for develpoment a marketing strategy. In this course, you'll learn the importance of marketing, how it differs from selling, the key elements of the marketing process and the most important communication channels to reach customers.

Marketing is more complex and dynamic than ever. Organizations must anticipate future changes, stay on top of shifting customer behaviors, and respond at lightning speed to stay relevant.This course is part of the Marketing series, that presents basic information about marketing, guidance on performing market research and steps for develpoment a marketing strategy. In this course, you'll learn the importance of marketing, how it differs from selling, the key elements of the marketing process and the most important communication channels to reach customers.

Are you taking full advantage of your IAAPA membership? This live chat explores how to access member-exclusive benefits, connect with industry peers, and leverage IAAPA’s tools and resources to grow your business. Whether you're new or experienced, you'll gain practical tips on professional development, strategic partnerships, advocacy, and more—designed to help you thrive in the global attractions industry.

In this course, you'll learn how to make confident, well-considered decisions that showcase your expertise and strengthen your success as a leader. We'll outline 7 strategies designed to simplify decision-making: knowing your values, identifying your priorities, gathering information, determining the options, going with your gut, committing and moving forward, and evaluating. You'll discover how to apply each strategy to become a winning decision-maker.

This webinar covers key updates from the Secure Act 2.0 impacting 401(k) and 403(b) plans, including new eligibility rules for part-time employees, changes to required minimum distributions, and Roth catch-up contributions. Attendees will gain insights on compliance requirements and best practices to keep their retirement plans aligned with new regulations.

This session will explore the five key areas that any waterpark operator can implement or further develop to best prepare for an aquatic related emergency at their facility.

If you’re going to be an advocate for change, as all good leaders should be, you need to start by understanding what you’re up against. This course will help you to learn to manage change more effectively.

This IAAPA course focuses on the importance of training your employees to make safety a priority, identify risks, and use checklists for documentation and inspections.

While positive stress (eustress) can increase your productivity, negative stress (distress) can be disruptive and even harmful to your health. This course helps you understand and manage stress in your life. You will learn about the different types of stress and how to recognize them in your daily life, as well as how to create a plan to manage your stress. Whether you're dealing with effects of long-term stress or want to learn how to manage stress before it becomes an overwhelming problem, this course provides useful tips to help you build your knowledge and re-gain control.