Product Catalog

Learn why recruitment marketing campaigns are more important than ever. This session is designed to spark a conversation amongst HR and marketing teams to identify mutual goals, synergies, and best practices to aid in recruitment, retention, and engagement that leads to mutual success.

This session will explore the science behind successful marketing programs and provide guiding principles for attendees to leverage analytics and executional tactics to increase profitability from marketing investments. 

Discover smart strategies to reduce wait times and improve the guest experience by shifting attendance patterns and optimizing crowd flow. This session explores practical tools and techniques to manage capacity, distribute visitors more evenly, and boost operational efficiency across your venue.

Stop collecting business cards—start capturing real leads. This webinar explores effective lead management strategies to maximize your trade show ROI. Learn how to qualify, follow up, and convert leads into real business opportunities. Open to IAAPA members.

Forget cookies – learn how to build first-party audiences that are better for marketing. Use Mobile IDs, emails and phone lists to build audiences that you know are great targets. Then build second-party audiences from those to grow your outreach base.

Discover how to transform your water park into a year-round, day-and-night destination. This session explores practical strategies to extend operations beyond the summer season, including enhanced safety protocols, advanced lighting solutions, and creative event programming. Learn how to diversify your offerings, attract broader audiences, and drive consistent revenue throughout the year.

Long gone are the days where we receive feedback across three channels: in person, voicemail, or letter. We now operate in a feedback environment where we still receive in person comments and phone calls, but what about all of the other channels like emails, social media comments, review sites, and direct messages? How do you hold your guest service voice across every channel that might also be answered by different departments in your org?

Design Studios & Theme Parks are tasked with creating unique experiences for attractions, events, & retail environments – while having to meet extremely tight deadlines. How can you bring to life your customers’ wildest creative dreams while taking into account time-&-cost considerations? Join us for this inspiring Webinar that will take a deep dive into the large-format 3D printing process and technology used by top US & UK theme parks. Explore the business factors, workflow efficiencies, and sustainability considerations that need to be balanced with creative pursuits. Discover a range of entertainment and advertising applications including 3D interactive environments, life-size characters and event props, eye-popping retail installations, and unique decorative furniture. Learn about digital fabrication techniques adopted by Massivit’s customers across 40 countries including all US territories.

Is your Food & Beverage driving the profits you expect?  If not, you may want to consider revamping the items on your menu. Learn how to improve your menu’s profitability and discover new trends in the food and beverage industry.

Merchandising and product placement involves strategically displaying your merchandise to entice guests to make a purchase and enforcing the story or theme of your attraction. This course discusses the value of visual merchandising and how the design of your retail locations can enhance the guest experience and increase sales. Learners will be introduced to six strategies that will assist them in product placement and displays that can be used throughout their operation.