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Managing Stress at Work - Nonmember While positive stress (eustress) can increase your productivity, negative stress (distress) can be disruptive and even harmful to your health. This course helps you understand and manage stress in your life. You will learn about the different types of stress and how to recognize them in your daily life, as well as how to create a plan to manage your stress. Whether you're dealing with effects of long-term stress or want to learn how to manage stress before it becomes an overwhelming problem, this course provides useful tips to help you build your knowledge and re-gain control. | $34.00 | Add to Cart |
Manual de merchandising: Ideas prácticas para tener éxito con la colocación de productos - Acceso por Tres Meses - Precio No Miembros El merchandising y la ubicación de productos implican exhibir estratégicamente su mercancía para incitar a los visitantes a realizar una compra y reforzar la historia o el tema de su atracción. Este curso analiza el valor del merchandising visual y cómo el diseño de sus ubicaciones minoristas puede mejorar la experiencia del visitante y aumentar las ventas. Le presentamos seis estrategias que le ayudarán en la ubicación de productos y exhibiciones que pueden ser utilizadas en toda su operación. | $99.00 | Add to Cart |
Marketing and HR: Why Recruitment Campaigns Benefit Both - 3 Month Access - Nonmember Price Learn why recruitment marketing campaigns are more important than ever. This session is designed to spark a conversation amongst HR and marketing teams to identify mutual goals, synergies, and best practices to aid in recruitment, retention, and engagement that leads to mutual success. | $99.00 | Add to Cart |
Marketing Basics - Nonmember Marketing is more complex and dynamic than ever. Organizations must anticipate future changes, stay on top of shifting customer behaviors, and respond at lightning speed to stay relevant.This course is part of the Marketing series, that presents basic information about marketing, guidance on performing market research and steps for develpoment a marketing strategy. In this course, you'll learn the importance of marketing, how it differs from selling, the key elements of the marketing process and the most important communication channels to reach customers.
| $34.00 | Add to Cart |
Marketing Optimization: Leveraging Data-Driven Strategies - Member This session will explore the science behind successful marketing programs and provide guiding principles for attendees to leverage analytics and executional tactics to increase profitability from marketing investments. | $0.00 | Add to Cart |
Marketing Optimization: Leveraging Data-Driven Strategies - Nonmember This session will explore the science behind successful marketing programs and provide guiding principles for attendees to leverage analytics and executional tactics to increase profitability from marketing investments. | $99.00 | Add to Cart |
Marketing Technology Innovations For Your Attraction: Four Real-World Opportunities to Grow Revenue and Attendance - 3 Month Access - Nonmember Price Join the founders and leaders of four innovative companies as they share how they have helped IAAPA members use technology to collaborate with other businesses. In this session, learn how to increase attendance, optimize pricing, grow revenue, and target audiences through digital marketing. Find out how you can harness the power of technology to enhance and grow your business. | $99.00 | Add to Cart |
Mastering Flow: Strategies for Capacity and Queue Management - Member Discover smart strategies to reduce wait times and improve the guest experience by shifting attendance patterns and optimizing crowd flow. This session explores practical tools and techniques to manage capacity, distribute visitors more evenly, and boost operational efficiency across your venue. | $0.00 | Add to Cart |
Mastering Flow: Strategies for Capacity and Queue Management - Nonmember Discover smart strategies to reduce wait times and improve the guest experience by shifting attendance patterns and optimizing crowd flow. This session explores practical tools and techniques to manage capacity, distribute visitors more evenly, and boost operational efficiency across your venue. | $99.00 | Add to Cart |
Mastering Lead Quality and Post Show Conversion - Member Stop collecting business cards—start capturing real leads. This webinar explores effective lead management strategies to maximize your trade show ROI. Learn how to qualify, follow up, and convert leads into real business opportunities. Open to IAAPA members. | $0.00 | Add to Cart |
Mastering Lead Quality and Post Show Conversion - Nonmember Stop collecting business cards—start capturing real leads. This webinar explores effective lead management strategies to maximize your trade show ROI. Learn how to qualify, follow up, and convert leads into real business opportunities. Open to IAAPA members. | $49.00 | Add to Cart |
Mastering Targeted Marketing with First-Party Data: From Mobile IDs to Social Media Reach - Member Forget cookies – learn how to build first-party audiences that are better for marketing. Use Mobile IDs, emails and phone lists to build audiences that you know are great targets. Then build second-party audiences from those to grow your outreach base. | $0.00 | Add to Cart |
Mastering Targeted Marketing with First-Party Data: From Mobile IDs to Social Media Reach - Nonmember Forget cookies – learn how to build first-party audiences that are better for marketing. Use Mobile IDs, emails and phone lists to build audiences that you know are great targets. Then build second-party audiences from those to grow your outreach base. | $99.00 | Add to Cart |
Maximising Revenue and Engagement: Expanding Water Park Operations to Include Night Events - Member Discover how to transform your water park into a year-round, day-and-night destination. This session explores practical strategies to extend operations beyond the summer season, including enhanced safety protocols, advanced lighting solutions, and creative event programming. Learn how to diversify your offerings, attract broader audiences, and drive consistent revenue throughout the year.
| $0.00 | Add to Cart |
Maximising Revenue and Engagement: Expanding Water Park Operations to Include Night Events - Nonmember Discover how to transform your water park into a year-round, day-and-night destination. This session explores practical strategies to extend operations beyond the summer season, including enhanced safety protocols, advanced lighting solutions, and creative event programming. Learn how to diversify your offerings, attract broader audiences, and drive consistent revenue throughout the year.
| $99.00 | Add to Cart |
Maximizing Transactions: Ways to Increase Throughput and Revenue - 3 Month Access - Nonmember Price This session will cover how transactions are measured and help you determine what success is for your Food and Beverage location. Once you know what success looks like, we will explore ways to help you assess what is needed to get there. How many transactions can you get from each outlet? What changes can be made to increase throughput? We'll explore the design of facility, simple rearrangements of equipment for better flow, menu changes and technology that can help increase transaction counts. | $99.00 | Add to Cart |
Meet Me at the Intersection: Brand Voice, Guest Service, Omnichannel Feedback - Member Long gone are the days where we receive feedback across three channels: in person, voicemail, or letter. We now operate in a feedback environment where we still receive in person comments and phone calls, but what about all of the other channels like emails, social media comments, review sites, and direct messages? How do you hold your guest service voice across every channel that might also be answered by different departments in your org? | $0.00 | Add to Cart |
Meet Me at the Intersection: Brand Voice, Guest Service, Omnichannel Feedback - Nonmember Long gone are the days where we receive feedback across three channels: in person, voicemail, or letter. We now operate in a feedback environment where we still receive in person comments and phone calls, but what about all of the other channels like emails, social media comments, review sites, and direct messages? How do you hold your guest service voice across every channel that might also be answered by different departments in your org? | $99.00 | Add to Cart |
Mega Experiential Builds – Giant 3D Printers for Jaw-Dropping Experiences - Nonmember Design Studios & Theme Parks are tasked with creating unique experiences for attractions, events, & retail environments – while having to meet extremely tight deadlines. How can you bring to life your customers’ wildest creative dreams while taking into account time-&-cost considerations?
Join us for this inspiring Webinar that will take a deep dive into the large-format 3D printing process and technology used by top US & UK theme parks. Explore the business factors, workflow efficiencies, and sustainability considerations that need to be balanced with creative pursuits. Discover a range of entertainment and advertising applications including 3D interactive environments, life-size characters and event props, eye-popping retail installations, and unique decorative furniture. Learn about digital fabrication techniques adopted by Massivit’s customers across 40 countries including all US territories. | $49.00 | Add to Cart |
Mega Trends and Societal Changes: Attractions Industry in an Everchanging World - 3 Month Access - Nonmember Price A panel discussion on the impact of megatrends such as demographic shifts, climate change, and digital transformation on our industry's future. Explore how these trends influence business strategies and gain valuable insights from both consultants and operators in this engaging session. | $99.00 | Add to Cart |