Product Catalog

Consumer insights are the fabric of solid marketing plans. Securing those insights can be a daunting and time consuming task. In this session, we will explore attraction consumer research and analysis. We will also share insights into how to collect statistically sound metrics in order to guide tactical decisions.

NBC Universal Studios Hollywood has been relying on ArcGIS Enterprise to help them manage their daily tasks across both the theme park and their backlots. NBCU is able to manage this information in an interactive platform that allows them to view data spatially and link to additional platforms to give a higher level of insight.

Effectively serving guests with disabilities starts with focusing on the person, not the disability. Attractions team members provide the best experience to guests with disabilities when they know what words and actions are preferable. This IAAPA course teaches team members how to feel comfortable in safely and respectfully promoting the greatest level of service and accessibility for guests with disabilities.

Guests are interacting with your brand in a growing number of ways. As a result, many operators struggle to get a handle on where to invest marketing dollars. In this session, we’ll discuss how to evaluate various marketing channels, calculate ROI, and provide operators with a framework for optimizing marketing efforts moving forward.

Companies like Netflix, Uber, DoorDash, and Amazon have completely reframed their customers’ expectations by challenging the ease of doing business with them. Because we have all become accustomed to these new ways of being a customer, these new expectations transcend industries, and your guests now expect the experience to be as seamless as ordering food for delivery or binge watching their favorite shows. This presents a challenge when it comes to selling tickets, promoting add-ons, and then transitioning from the purchase process to the arrival experience. By attending this session, attendees will walk away with a full understanding of the digital areas of their business that urgently need review, and updates that need to be made to ensure that their business remains relevant in these ever-changing times.

Learn how top organizations like PGAV, Hershey Entertainment & Resorts, and Connect&Go are transforming HR. This webinar explores employee development, structured training, and work-life balance. Gain insights to enhance workplace culture and employee engagement.

People are an essential ingredient of attractions, but unanticipated human behaviors can lead to safety concerns. In this moderated session followed by a Q&A, you will learn how increased safety measures can lead to enhanced guest satisfaction.

There are approximately 25 million people in the world who are victims of human trafficking. This training explains the risk factors, types of trafficking, and methods used by traffickers. It appraises the methods used by unscrupulous or careless businesses and recruiters, and global laws initiatives to prevent trafficking. The prevalence of trafficking in all industries is greater than most people realize, although it is more common in some. By knowing the warning signs, businesses can guard against involvement with this crime.

This webinar explores key findings from the IAAPA European Ride Safety Report 2022, analyzing safety trends, incident rates, and industry improvements. It examines long-term data, staffing challenges, and COVID-19’s impact while highlighting best practices for enhancing ride safety.