Product Catalog

Scott Fais, director of global editorial at IAAPA, moderates a dynamic panel discussion featuring three of the most influential CEOs in the amusement industry today: Mohamed Abdalla Al Zaabi, Group CEO, Miral Entertainment, Richard A. Zimmerman, President and Chief Executive Officer, Six Flags Entertainment Group and Scott O’Neil, CEO, Merlin Entertainments. This session will explore global trends reshaping the world of entertainment—from groundbreaking innovations to elevating the guest experience.

Diseñar el futuro de la industria no se refiere solo a la incorporación de la tecnología y las innovaciones en las atracciones. Tiene también un componente personal muy importante de creación e involucramiento.

As the Middle East transforms its entertainment landscape, extreme and adventure sports are emerging as key drivers of community, tourism, and cultural engagement. This session brings together leaders in surfing, skateboarding, climbing, and skydiving to explore how infrastructure, inclusive programming, and events are building passionate sports communities and inspiring a new generation across the region.

This session explores the complexities of the booming virtual reality market, offering valuable insights into operational strategies, pricing tactics, and marketing approaches. Gain actionable tips to optimize your VR attractions, enhance guest experiences, and drive revenue growth.

How storytelling and technology are reshaping guest engagement? Explore how global IP trends are transforming guest experiences in the attractions industry. This session highlights the role of storytelling, operations, and technology in creating universally appealing experiences. Learn how these trends are driving success in dynamic markets like the Middle East and APAC, and how they can be adapted for Asia's growing attractions sector.

States across the country have passed various laws to legalize or decriminalize the medical or recreational use of cannabis. This, in turn, impacts the requirements and obligations that companies have with respect to the hiring and discipline of employees, as well as safety standards and protections of patrons. This session will discuss various laws across the country and how they have impacted hiring and employee relations as it relates to cannabis use and possession, including potential revisions to workplace policies, changes to pre-employment, post-incident, and random drug testing, and accommodations of medical marijuana and cannabis use.

Traditionally, it is thought that guests simply play a game, then walk away with a possible prize if they win. Guest engagement at games is so much more than that. This IAAPA course provides proven effective strategies for making games more appealing and fun. Creating strong engagement programs will increase guest participation and the profits of your games operation at your attraction.

In this session attendees will gain a greater knowledge of the power of PR when used as a cost-effective marketing tool to boost awareness, online content, engage and influence visitors, and drive attendance to your destination. Learn the importance of relationship building with key media outlets, and tips on working with them to build reputation and enhance credibility.

Do you know all the factors that go into new attractions from concept to completion? Join this session to learn the facts, figures, and formulas that guide decision making for new rides and attractions. Designing your next attraction? Get invaluable 360-degree insight from those in the know – including someone closest to the guest experience: a ride operator. This session delivers real-world advice as well as the facts, figures, and formulas to help you make the right design decisions.

City parks and urban attractions operate in fast-paced, high-expectation environments where repeat visitation is essential for long-term success. With limited space and budgets, they’ve become masters of creating fresh, engaging experiences that keep local audiences coming back. This session explores how city parks craft emotionally engaging, ever-evolving experiences, using seasonal overlays, layered storytelling, interactive programming, and community-driven events to turn first-time guests into loyal regulars. Whether you're running a theme park, zoo, FEC, or museum, you'll discover how these proven strategies can be adapted to your operation. Join a panel of experienced operators and creative thinkers as they share real-world examples and practical tips for increasing repeat visitation without the need for constant large-scale investments.