Product Catalog

This session will explore new and innovative ways to create a more seamless guest transition from Marketing to In-Park Experience.  Based on the idea that the guest journey begins the first time they hear about an attraction or seasonal event and ends when they post their last photo of family fun.

Improve your leadership impact through better communication. This course teaches essential managerial communication skills, including active listening, adapting to different communication styles, and overcoming common barriers. Through six video lessons, you'll learn how to use verbal, nonverbal, and written communication more effectively to foster collaboration, resolve conflict, and connect with your team.

Improve your leadership impact through better communication. This course teaches essential managerial communication skills, including active listening, adapting to different communication styles, and overcoming common barriers. Through six video lessons, you'll learn how to use verbal, nonverbal, and written communication more effectively to foster collaboration, resolve conflict, and connect with your team.

Learn from the legends. An in-depth conversation with three giants of the attractions industry in Europe. Panelists have vast experience in diverse attractions and a career in the attractions industry filled with success and overcoming all types of challenges. It is a must-go session, plain and simple.

This webinar provides a clear understanding of service animals under the ADA, including their distinction from emotional support animals and legal requirements for accommodations. It covers guest and employee rights, access to rides and attractions, workplace considerations, and proper etiquette. Attendees will gain practical insights to ensure compliance and create an inclusive environment in the attractions industry.

Join us for an enriching panel discussion featuring influential women executives of IAAPA as they share ideas, success stories, and triumphs in shaping the culture and roles of women in theme parks, attractions, and entertainment centers. Discover how we can collectively advance our industry by cultivating a more diverse workforce where everyone can thrive.

In addition to bringing your park to life with engaging and exciting experiences, live entertainment is a way to bring in new guests, additional revenue, and help manage capacity issues. This IAAPA online course will help you start preparing for a new live entertainment program.

As societal expectations evolve, Dutch zoos are shifting from a leisure-focused role to purpose-driven strategies. In this session, Goof Lukken of Breda University and Carolien Ottjes of Rotterdam Zoo explore how zoos are redefining their mission—highlighting Rotterdam Zoo’s new direction: "From zoo to icon for nature restoration."

This webinar explores how attractions can enhance accessibility for guests with autism and sensory needs. Industry leaders share insights on universal design, staff training, and inclusive strategies to improve guest experiences, while highlighting the business benefits of accessibility.

You can't always build a new exhibit or rollercoaster. In this session, you'll learn practical strategies and creative tactics to cost-effectively reimagine your park and add noticeable value to your guest experience while simultaneously growing revenue.