Product Catalog

Cruise ships are no longer just about the journey, they are the destination. With roller coasters at sea, immersive shows, cutting-edge technology, and branded IP experiences, today’s cruise lines are transforming into floating entertainment hubs that rival even the most ambitious land-based attractions. This session brings together industry innovators to explore how the cruise sector is embracing attraction design, themed storytelling, and guest engagement strategies traditionally associated with theme parks and resorts. As these industries increasingly intersect, there are valuable lessons to be shared on creating high-density entertainment, operational agility, and delivering world-class experiences in limited space. Expect an engaging discussion on crossover learning between the cruise and attractions industries, and how the lines are blurring between what defines a park, a resort, or a ship. What can theme parks learn from the cruise industry's immersive innovation and how are ships indirectly becoming serious competitors for vacation time and spending?

Descubre cómo pequeñas acciones pueden generar un gran impacto en la sostenibilidad dentro del sector del entretenimiento. Analizaremos formas simples y efectivas de reducir residuos, ahorrar energía y crear conciencia entre empleados y visitantes, demostrando que el cambio empieza con decisiones cotidianas que marcan la diferencia.

You can't always build a new exhibit or rollercoaster. In this session, you'll learn practical strategies and creative tactics to cost-effectively reimagine your park and add noticeable value to your guest experience while simultaneously growing revenue.

This session will explore new and innovative ways to create a more seamless guest transition from Marketing to In-Park Experience.  Based on the idea that the guest journey begins the first time they hear about an attraction or seasonal event and ends when they post their last photo of family fun.

En la industria de las atracciones, brindar un servicio excepcional a los visitantes es una de las responsabilidades principales para todos los miembros del equipo. Este curso de IAAPA explora estrategias para comunicarse y responder eficazmente a los visitantes.

This webinar provides a clear understanding of service animals under the ADA, including their distinction from emotional support animals and legal requirements for accommodations. It covers guest and employee rights, access to rides and attractions, workplace considerations, and proper etiquette. Attendees will gain practical insights to ensure compliance and create an inclusive environment in the attractions industry.

Prepare yourself for the unexpected and acquire invaluable skills in crisis management, response coordination, and ensuring the safety of both guests and staff during unforeseen events. Delve into real-world case studies and learn from proven best practices that enable effective communication, informed decision-making, and rapid adaptation in times of crisis. Join us to enhance your crisis management skills, boost your preparedness, and face unforeseen challenges with unwavering confidence and resilience.

Explore how integrating interactive walkthroughs to new or existing rides can transform and level-up these experiences. Exploring the utilization of technology and creativity, this session will showcase how integrating interactive design alongside a ride system can take an attraction to the next level.

As societal expectations evolve, Dutch zoos are shifting from a leisure-focused role to purpose-driven strategies. In this session, Goof Lukken of Breda University and Carolien Ottjes of Rotterdam Zoo explore how zoos are redefining their mission—highlighting Rotterdam Zoo’s new direction: "From zoo to icon for nature restoration."

Discover the secrets of successful leaders to keep staff members performing at optimal levels which in turn keeps customers satisfied. Research tells us that managers and supervisors have a significant impact on whether employees will be engaged. Much of this comes down to how leaders treat their employees. Learn techniques to help your staff be more willing to put in extra effort to accomplish tasks that are central to the company’s goals.