Product Catalog

In addition to bringing your park to life with engaging and exciting experiences, live entertainment is a way to bring in new guests, additional revenue, and help manage capacity issues. This IAAPA online course will help you start preparing for a new live entertainment program.

As societal expectations evolve, Dutch zoos are shifting from a leisure-focused role to purpose-driven strategies. In this session, Goof Lukken of Breda University and Carolien Ottjes of Rotterdam Zoo explore how zoos are redefining their mission—highlighting Rotterdam Zoo’s new direction: "From zoo to icon for nature restoration."

This webinar explores how attractions can enhance accessibility for guests with autism and sensory needs. Industry leaders share insights on universal design, staff training, and inclusive strategies to improve guest experiences, while highlighting the business benefits of accessibility.

You can't always build a new exhibit or rollercoaster. In this session, you'll learn practical strategies and creative tactics to cost-effectively reimagine your park and add noticeable value to your guest experience while simultaneously growing revenue.

Active entertainment venues are popping up across Europe—but why? In this session, three industry leaders explore what’s behind the trend, from a passion for movement to smart business strategies.

Thibault Van Look from Interhome highlights the rapid growth of the holiday home and park sector, driven by changing traveler preferences, especially among younger generations. Key trends include increased professionalisation, demand for privacy and flexibility, and the rise of unique, themed accommodations. He emphasizes that creative lodging can become a destination in itself—boosting year-round appeal and offering new opportunities for leisure operators.

In an era of rapidly advancing technologies and everchanging audience behaviors, the creative industry is uniquely positioned to redefine how stories are told and experiences are crafted. This fast-paced session will provide attendees with a comprehensive look into how cutting-edge technologies and innovative storytelling techniques are being used to create unforgettable guest experiences.

Research shows that emotional intelligence is perhaps the most important factor in academic success, job performance, and life success. It’s even considered more important than IQ! This course will help you understand emotional intelligence, both internally and externally.

In this session, you will explore how employee engagement fosters optimal workplace conditions, promoting commitment, motivation, and well-being among organizational members. Research indicates its significant impact on revenue, productivity, and customer satisfaction, making it essential for organizational success.

Join us for an enriching panel discussion featuring influential women executives of IAAPA as they share ideas, success stories, and triumphs in shaping the culture and roles of women in theme parks, attractions, and entertainment centers. Discover how we can collectively advance our industry by cultivating a more diverse workforce where everyone can thrive.